Harmoniously immersed in the Rauscedo countryside, in the very heart of Friuli Venezia-Giulia, a territory with a grand wine-growing heritage, the architecture of the new VCR Research Center takes up the distinctive shape of a vineyard, with its pillars to mimic tutoring stakes and its vault to symbolize the canopy: a blend of modernity and tradition.
The roots of this technological center have deep origins, being the result of a far-sighted cooperative vision dating back in 1965, when VCR resolved to create a cutting-edge facility to perfect nursery techniques and to start its own genetic improvement program. Back then, clonal selection was in its early steps and Vivai Cooperativi Rauscedo, the only private company able to claim the title of “Grape Breeder”, managed in 1969 to register the first 51 “Rauscedo” series clones.
Many challenges and bets have been won since that day and, as history teaches, many other such challenges – perhaps even harder – will have to be faced. With that in mind Vivai Cooperativi Rauscedo have invested once again in Research and Innovation, creating the VCR Research Center.