The speed with which the market evolves is rarely compatible with the development of a new technology in viticulture; the “normative” limitations also irretrievably expand the time needed to adopt new viticultural models, sometimes trivializing or even making inefficient the research efforts.
Despite these difficulties, the Vivai Cooperativi Rauscedo (VCR), in the belief that Research and Experimentation are the only weapons to face the challenges of the future, have launched a far- sighted genetic improvement program based on the techniques of cross-breeding and selection, involving more than 70 varieties of wine and table grapes, which well represent the national and international ampelographic panorama.